Market research in practice : how to get greater insight from your market /

" Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presentation of the findings, the book expl...

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Bibliographic Details

Main Author:	Hague, Paul N.
Corporate Author:	Ebook Library
Other Authors:	Hague, Nick, 1974-, Morgan, Carol-Ann, 1958-
Format:	eBook
Language:	English
Published:	London : Kogan Page, 2013.
Edition:	Second edition.
Subjects:	Marketing research. BUSINESS & ECONOMICS / Marketing / Research. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book