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Big data marketing : engage your customers more effectively and drive value /

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Bibliographic Details
Main Author: Arthur, Lisa (Author)
Corporate Author: ebrary, Inc
Format: eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Subjects:
Marketing > Management.
Marketing > Data processing.
Marketing research > Statistical methods.
Internet marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781118734056
111873405X