Big data marketing : engage your customers more effectively and drive value /

Bibliographic Details
Main Author:	Arthur, Lisa (Author)
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Subjects:	Marketing > Management. Marketing > Data processing. Marketing research > Statistical methods. Internet marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

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