Social media in strategic management /

Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Strategically-minded manager s, researchers and students cannot afford to ignore the new ways in which interactions with customers, employees, shareholders, and many other important con...

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Bibliographic Details

Main Author:	Olivas-Lujan, Miguel R.
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Bingley, UK : Emerald Group Publishing Limited, 2013.
Series:	Advanced series in management ; v. 11.
Subjects:	Strategic planning. Social media. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Business & management. Business strategy. Electronic books.
Online Access:	Connect to the full text of this electronic book