Tilt : shifting your strategy from products to customers /

"Do you know what your customers want? Renowned Marketing professor Niraj Dawar argues that most companies still look for competitive advantage where it used to be: through activities related to new product creation. But today's advantage comes from interactions of a different sort--those...

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Bibliographic Details

Main Author:	Dawar, N. (Niraj) (Author)
Format:	Book
Language:	English
Published:	Boston, Massachusetts : Harvard Business Review Press, [2013]
Subjects:	Customer relations. Consumer behavior. Marketing research. Strategic planning. Marketing > Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Strategic Planning. BUSINESS & ECONOMICS / Marketing / General.