Direct-to-Consumer Advertising of Prescription Drugs.

Examines issues related to pharmaceutical industry practice of promoting prescription drugs through direct-to-consumer (DTC) advertising. Describes growth in spending on DTC prescription drug advertising and impact of DTC advertising. Profiles current DTC advertising situation and covers related iss...

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Bibliographic Details

Corporate Authors:	Library of Congress. Congressional Research Service, ProQuest (Firm)
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : [publisher not identified], 2009.
Series:	U.S. Congressional Research.
Subjects:	Administrative law. Advertising. Pharmaceutical industry. Electronic books.
Online Access:	Connect to the full text of this electronic book