Show me the money! : how to make money through sports marketing /

How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world? Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by a club, a tournament, a federation or individual athlete. Autho...

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Bibliographic Details

Main Author:	Calzada, Esteve
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	London : Bloomsbury Publishing Plc, 2013.
Subjects:	Sports > Marketing. Corporate sponsorship. Electronic books.
Online Access:	Connect to the full text of this electronic book