The curve : how smart companies find high-value customers /

"How to make money when customers expect your products for free For most of the last century, companies strived to control costs and shift as many units as possible. But now the price of many digital products has dropped to zero, requiring a new kind of business model. The Curve is about accept...

Full description

Bibliographic Details

Main Author:	Lovell, Nicholas
Format:	Book
Language:	English
Published:	New York : Portfolio/Penguin, 2013.
Subjects:	BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce) BUSINESS & ECONOMICS / Industries / Retailing. BUSINESS & ECONOMICS / General. Customer relations. Retail trade. Management.
Online Access:	Cover image