Cover Image

Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century /

Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: Balmer, John M. T., del Valle Brena, Almudena González, Illia, Laura
Format: eBook
Language:English
Published: Oxfordshire, England ; New York : Routledge, [2013]
Series:Routledge interpretive marketing research series ; 17.
Subjects:
Corporate image.
Corporate culture.
Communication in organizations.
Branding (Marketing)
Corporations.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource (xix, 156 pages)
Bibliography:Includes bibliographical references at the end of each chapters and index.