Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century /

Bibliographic Details

Corporate Author:	ebrary, Inc
Other Authors:	Balmer, John M. T., del Valle Brena, Almudena González, Illia, Laura
Format:	eBook
Language:	English
Published:	Oxfordshire, England ; New York : Routledge, [2013]
Series:	Routledge interpretive marketing research series ; 17.
Subjects:	Corporate image. Corporate culture. Communication in organizations. Branding (Marketing) Corporations. Electronic books.
Online Access:	Connect to the full text of this electronic book