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Television and Radio Ratings Services.

Explains the measurement and provision of television and radio ratings and shares by market and audience research services, with sample returns from one defined geographic broadcast market.

Bibliographic Details
Corporate Authors: Library of Congress. Congressional Research Service, ProQuest (Firm)
Format: eBook
Language:English
Published: [Place of publication not identified] : [publisher not identified], 1992.
Series:U.S. Congressional Research.
Subjects:
Advertising.
Radio.
Surveys.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Explains the measurement and provision of television and radio ratings and shares by market and audience research services, with sample returns from one defined geographic broadcast market.
Item Description:Record is based on bibliographic data in ProQuest U.S. Congressional Research Digital Collection (last viewed July 2010). Reuse except for individual research requires license from ProQuest, LLC.
CRS Report.
Electronic resource.
Physical Description:1 online resource.