Television and Radio Ratings Services.

Explains the measurement and provision of television and radio ratings and shares by market and audience research services, with sample returns from one defined geographic broadcast market.

Bibliographic Details

Corporate Authors:	Library of Congress. Congressional Research Service, ProQuest (Firm)
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : [publisher not identified], 1992.
Series:	U.S. Congressional Research.
Subjects:	Advertising. Radio. Surveys. Electronic books.
Online Access:	Connect to the full text of this electronic book