Advertising Substantiation and the Role of the Federal Trade Commission.
Examines the Federal Trade Commission's advertising substantiation program requiring businesses and advertising agencies to have supporting evidence for the claims they make about products. Provides program background, discusses Chairman Miller's concerns, and evaluates program effectivene...
| Corporate Authors: | , |
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| Format: | eBook |
| Language: | English |
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[Place of publication not identified] :
[publisher not identified],
1982.
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| Series: | U.S. Congressional Research.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Examines the Federal Trade Commission's advertising substantiation program requiring businesses and advertising agencies to have supporting evidence for the claims they make about products. Provides program background, discusses Chairman Miller's concerns, and evaluates program effectiveness in promoting truthful advertising. |
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| Item Description: | Record is based on bibliographic data in ProQuest U.S. Congressional Research Digital Collection (last viewed June 2010). Reuse except for individual research requires license from ProQuest, LLC. CRS Report. Electronic resource. |
| Physical Description: | 1 online resource. |