Advertising Substantiation and the Role of the Federal Trade Commission.

Examines the Federal Trade Commission's advertising substantiation program requiring businesses and advertising agencies to have supporting evidence for the claims they make about products. Provides program background, discusses Chairman Miller's concerns, and evaluates program effectivene...

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Bibliographic Details

Corporate Authors:	Library of Congress. Congressional Research Service, ProQuest (Firm)
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : [publisher not identified], 1982.
Series:	U.S. Congressional Research.
Subjects:	Advertising. Consumer protection. Electronic books.
Online Access:	Connect to the full text of this electronic book