Fundamentals of selling : customers for life through service /

Fundamentals of Selling trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of...

Full description

Bibliographic Details

Main Author:	Futrell, Charles
Format:	Book
Language:	English
Published:	New York : McGraw-Hill/Irwin, [2014]
Edition:	Thirteenth edition.
Subjects:	Selling. BUSINESS & ECONOMICS > Sales & Selling.
Online Access:	Table of contents Publisher description