Social media and strategic communications /

"Social Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices...

Full description

Bibliographic Details

Corporate Author:	ebrary, Inc
Other Authors:	Noor Al-Deen, Hana S., Hendricks, John Allen
Format:	eBook
Language:	English
Published:	Basingstoke [England] : Palgrave Macmillan, 2013.
Subjects:	Internet marketing. Internet advertising. Public relations. Social media. Internet > Social aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book