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Bibliographic Details
Main Author:	Gray, Jonathan (Jonathan Alan)
Format:	eBook
Language:	English
Published:	New York : New York University Press, [2010]
Subjects:	Mass media and culture. Intertextuality. Paratext. Motion pictures > Marketing > Social aspects. Television programs > Marketing > Social aspects. Advertising > Motion pictures > Social aspects. Advertising > Television programs > Social aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book

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