Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement /

Bibliographic Details
Main Author:	Paharia, Rajat (Author)
Format:	Book
Language:	English
Published:	[New York] : McGraw-Hill Education, [2013]
Subjects:	Brand loyalty. Customer loyalty programs. Customer relations. Marketing > Management. Internet marketing. Corporate culture. Organizational behavior. Big data.

Description
Physical Description:	xv, 283 pages : illustrations ; 24 cm.
ISBN:	9780071813372 (alk. paper) 0071813373 (alk. paper)