Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement /

Bibliographic Details
Main Author:	Paharia, Rajat (Author)
Format:	Book
Language:	English
Published:	[New York] : McGraw-Hill Education, [2013]
Subjects:	Brand loyalty. Customer loyalty programs. Customer relations. Marketing > Management. Internet marketing. Corporate culture. Organizational behavior. Big data.

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