E-marketing in developed and developing countries : emerging practices /
"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"--Provided by publisher.
| Corporate Author: | |
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, Pa. :
Business Science Reference,
2013.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | "This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"--Provided by publisher. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (xix, 352 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |