E-marketing in developed and developing countries : emerging practices /

"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"--Provided by publisher.

Bibliographic Details

Corporate Author:	ebrary, Inc
Other Authors:	El-Gohary, Hatem, 1970-, Eid, Riyad
Format:	eBook
Language:	English
Published:	Hershey, Pa. : Business Science Reference, 2013.
Subjects:	Internet marketing. Marketing. Electronic commerce. Electronic books.
Online Access:	Connect to the full text of this electronic book