Brand breakout : how emerging market brands will go global /

Bibliographic Details
Main Author:	Kumar, Nirmalya
Other Authors:	Steenkamp, Jan-Benedict E. M.
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2013.
Edition:	First edition.
Subjects:	Branding (Marketing) Brand name products. Branding (Marketing) > Developing countries. Brand name products > Developing countries.

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