Ambush marketing in sports : theory and practice /

Bibliographic Details
Main Author:	Nufer, Gerd
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	New York : Routledge, [2013]
Series:	Routledge sports marketing
Subjects:	Sports > Marketing. Corporate sponsorship. Electronic books.
Online Access:	Connect to the full text of this electronic book

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