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Organizations and social networking : utilizing social media to engage consumers /

Bibliographic Details
Main Author: Li, Eldon Yu-zen, 1952-
Corporate Author: ebrary, Inc
Format: eBook
Language:English
Published: Hershey, PA : Business Science Reference, [2013]
Subjects:
Consumer behavior.
Electronic commerce > Social aspects.
Internet marketing > Social aspects.
Management > Social aspects.
Social media > Economic aspects.
Electronic books.
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Call Number: HF5415.1265 .L5 2013eb
 
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