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Marketing to millennials : reach the largest and most influential generation of consumers ever /

Bibliographic Details
Main Author: Fromm, Jeff
Other Authors: Garton, Christie
Format: eBook
Language:English
Published: New York : AMACOM, [2013]
Subjects:
Young adult consumers > Attitudes.
Generation Y > Attitudes.
Target marketing.
Consumer behavior.
BUSINESS & ECONOMICS / Marketing / Research.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9780814433232 (electronic bk.)
0814433235 (electronic bk.)