Marketing to millennials : reach the largest and most influential generation of consumers ever /

Bibliographic Details
Main Author:	Fromm, Jeff
Other Authors:	Garton, Christie
Format:	eBook
Language:	English
Published:	New York : AMACOM, [2013]
Subjects:	Young adult consumers > Attitudes. Generation Y > Attitudes. Target marketing. Consumer behavior. BUSINESS & ECONOMICS / Marketing / Research. Electronic books.
Online Access:	Connect to the full text of this electronic book

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