Customer relationship management : the foundation of contemporary marketing strategy /
This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact...
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| Format: | eBook |
| Language: | English |
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New York :
Routledge,
2013.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises). |
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| Item Description: | Description based upon print version of record. Electronic resource. |
| Physical Description: | 1 online resource (405 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781136262470 (electronic bk.) 1136262474 (electronic bk.) |