Customer relationship management : the foundation of contemporary marketing strategy /

This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact...

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Bibliographic Details

Main Author:	Baran, Roger J. (Roger Joseph), 1945-
Other Authors:	Galka, Robert J.
Format:	eBook
Language:	English
Published:	New York : Routledge, 2013.
Subjects:	Customer relations - Management. Relationship marketing. Customer relations > Management. BUSINESS & ECONOMICS / Customer Relations. Electronic books.
Online Access:	Connect to the full text of this electronic book