APA (7th ed.) Citation

Baran, R. J., & Galka, R. J. (2013). Customer relationship management: The foundation of contemporary marketing strategy. Routledge.

Chicago Style (17th ed.) Citation

Baran, Roger J., and Robert J. Galka. Customer Relationship Management: The Foundation of Contemporary Marketing Strategy. New York: Routledge, 2013.

MLA (9th ed.) Citation

Baran, Roger J., and Robert J. Galka. Customer Relationship Management: The Foundation of Contemporary Marketing Strategy. Routledge, 2013.