Effectiveness of online marketing campaigns : an investigation into online multichannel and search engine advertising /

Internet advertising has come of age, yet little is known in research and practice about how advertising on digital channels really works. Sebastian Klapdor has conducted two studies that focus on multichannel online advertising and search engine advertising. In an interdisciplinary approach the aut...

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Bibliographic Details

Main Author:	Klapdor, Sebastian
Format:	Thesis eBook
Language:	English
Published:	Wiesbaden : Springer Gabler, [2013]
Subjects:	Internet marketing > Evaluation. BUSINESS & ECONOMICS / Advertising & Promotion. Economics. Marketing. Economics/Management Science. Electronic books.
Online Access:	Connect to the full text of this electronic book