How cool brands stay hot : branding to generation y /

Bibliographic Details

Main Author:	Bergh, Joeri van den, 1971-
Corporate Author:	ebrary, Inc
Other Authors:	Behrer, Mattias
Format:	eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2013.
Edition:	2nd ed.
Subjects:	Young consumers. Young adult consumers. Generation Y. Target marketing. Product management. Consumer behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book