How to write a marketing plan /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Philadelphia, Pa. :
Kogan Page Ltd.,
2013.
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| Edition: | 4th ed. |
| Series: | Creating success.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Preface
- Introduction
- Situation analysis : the marketing audit
- Objectives
- Strategies and action plans
- The distribution plan
- The advertising and promotions plan
- Writing the plan
- Presenting the plan, follow-up and revision
- Appendix C: Marketing plan for the UK market.