How to write a marketing plan /

Bibliographic Details
Main Author:	Westwood, John, 1947-
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Philadelphia, Pa. : Kogan Page Ltd., 2013.
Edition:	4th ed.
Series:	Creating success.
Subjects:	Marketing > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book

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