Setting profitable prices : a step-by-step guide to pricing strategy - without hiring a consultant /

Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important-and difficult-marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing de...

Full description

Bibliographic Details

Main Author:	Jensen, Marlene
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, [2013]
Subjects:	Pricing. BUSINESS & ECONOMICS / Sales & Selling / Management. Electronic books.
Online Access:	Connect to the full text of this electronic book