Insurance and behavioral economics : improving decisions in the most misunderstood industry /

"This book examines the behavior of individuals at risk, insurance industry decision makers and policy makers involved in the selling, buying, and regulating of insurance"--

Bibliographic Details

Main Author:	Kunreuther, Howard
Corporate Author:	ebrary, Inc
Other Authors:	Pauly, Mark V., 1941-, McMorrow, Stacey
Format:	eBook
Language:	English
Published:	Cambridge : Cambridge University Press, 2013.
Subjects:	Risk (Insurance) Insurance > Decision making. Consumer behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book