Customer-centric marketing strategies : tools for building organizational performance /

What customers really want : how to bridge the gap between what your organization offers and what your clients crave /
by: McKain, Scott
Published: (2005)

Evaluating marketing actions and outcomes /
Published: (2003)

Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world /
by: Blackshaw, Pete
Published: (2008)

Customer centricity.
Published: (2016)

Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers /
by: Foss, Bryan
Published: (2001)

Breaking through : implementing customer focus in enterprises /
by: Vandermerwe, Sandra
Published: (2004)

Customer-centric AI : conversational technologies, personalization, and ethical innovation /
Published: (2026)

Cases on consumer-centric marketing management /
Published: (2014)

Customer-centric knowledge management : concepts and applications /
Published: (2012)

Customer centricity 2.
Published: (2016)

Gemba walks for service excellence : the step-by-step guide for identifying service delighters /
by: Petruska, Robert
Published: (2012)

Creating and sustaining a superior customer service organization : a book about taking care of the people who take care of the customers /
by: Poisant, Jim
Published: (2002)

Customer centricity : focus on the right customers for strategic advantage /
by: Fader, Peter
Published: (2020)

The value profit chain : treat employees like customers and customers like employees /
by: Heskett, James L.
Published: (2003)

Inside the customer universe : how to build unique customer insight for profitable growth and market leadership /
by: Andersen, Henrik, 1953-
Published: (2008)

Inside the customer universe : how to build unique customer insight for profitable growth and market leadership /
by: Andersen, Henrik, 1953-
Published: (2008)

Using information to develop a culture of customer centricity : customer centricity, analytics, and information utilization /
by: Loshin, David, 1963-
Published: (2014)

Customer equity : building and managing relationships as valuable assets /
by: Blattberg, Robert C., 1942-
Published: (2001)

Dynamic customer strategy : today's CRM /
by: Tanner, John F.
Published: (2014)

Evaluating marketing actions and outcomes /
Published: (2003)

Customer relationship management : the foundation of contemporary marketing strategy /
by: Baran, Roger J. (Roger Joseph), 1945-
Published: (2013)

Customer centricity.
Published: (2016)

Future of customer engagement through marketing intelligence /
Published: (2024)

GEMBA WALKS FOR SERVICE EXCELLENCE : the step-by -step guide for identifying service delighters.
by: PETRUSKA, ROBERT
Published: (2017)

Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay /
by: Roman, Ernan
Published: (2011)

Creating a company for customers : how to build and lead a market-driven organization /
Published: (2001)

Customers that count : how to build living relationships with your most valuable customers /
by: Cram, Tony
Published: (2001)

Customer relationship management : integrating marketing strategy and information technology /
by: Zikmund, William G.
Published: (2003)

Competitive advantage of customer centricity /
by: Parniangtong, Sathit Jack, 1953-
Published: (2017)

Customer innovation : customer-centric strategy for enduring growth /
by: Debruyne, Marion
Published: (2014)

The customer marketing method : how to implement and profit from customer relationship management /
by: Curry, Jay, 1939-
Published: (2000)

Designing the customer-centric organization : a guide to strategy, structure, and process /
by: Galbraith, Jay R.
Published: (2005)

Creating market insight : how firms create value from market understanding /
by: Smith, Brian D. (Brian David), 1961-
Published: (2008)

Using information to develop a culture of customer centricity : customer centricity, analytics, and information utilization /
by: Loshin, David, 1963-
Published: (2013)

Customer visits : building a better market focus /
by: McQuarrie, Edward F.
Published: (1993)

Customer relationships /
by: Cartwright, Roger
Published: (2003)