Customer-centric marketing strategies : tools for building organizational performance /

Bibliographic Details

Corporate Author:	ebrary, Inc
Other Authors:	Kaufmann, Hans Ruediger, 1958-, Panni, Mohammad Fateh Ali Khan, 1981-
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, [2013]
Subjects:	Marketing. Customer relations. Organizational effectiveness. Electronic books.
Online Access:	Connect to the full text of this electronic book