Cover Image

Customer-centric marketing strategies : tools for building organizational performance /

Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: Kaufmann, Hans Ruediger, 1958-, Panni, Mohammad Fateh Ali Khan, 1981-
Format: eBook
Language:English
Published: Hershey, PA : Business Science Reference, [2013]
Subjects:
Marketing.
Customer relations.
Organizational effectiveness.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource (643 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:1466625252 (electronic bk.)
9781466625259 (electronic bk.)