Eating the big fish : how challenger brands can compete against brand leaders /

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded. The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histo...

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Bibliographic Details

Main Author:	Morgan, Adam, 1969-
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, [2009]
Edition:	2nd ed., [Rev. & expanded].
Series:	Wiley Online Library.
Subjects:	Concurrentie. Marketing. Merkartikelen. Merknamen. Brand name products > Management. New products. Product management. BUSINESS & ECONOMICS > Advertising & Promotion. Electronic books.
Online Access:	Connect to the full text of this electronic book