Master data management in practice : achieving true customer MDM /

"Expert guidance for Master Data Management (MDM) implementation. Master Data Management in Practice provides a logical order toward planning, implementation, ongoing management, and advanced practices of Customer MDM with tables, graphs, and charts. Authors Dalton Cervo and Mark Allen show org...

Full description

Bibliographic Details
Main Author:	Cervo, Dalton, 1967-
Other Authors:	Allen, Mark, 1953-
Format:	eBook
Language:	English
Published:	Hoboken, NJ : Wiley, [2011]
Series:	Wiley Online Library. Wiley corporate F & A series ; 559.
Subjects:	Customer relations > Data processing. Data integration (Computer science) Data warehousing. Information resources management. Management information systems. BUSINESS & ECONOMICS > Information Management. BUSINESS & ECONOMICS > Knowledge Capital. BUSINESS & ECONOMICS > Strategic Planning. Electronic books.
Online Access:	Connect to the full text of this electronic book

Master Data Management in Practice : Achieving True Customer MDM /

by Cervo, Dalton, Allen, Mark
Published 2011

Connect to this electronic resource

eBook