Master data management in practice : achieving true customer MDM /

"Expert guidance for Master Data Management (MDM) implementation. Master Data Management in Practice provides a logical order toward planning, implementation, ongoing management, and advanced practices of Customer MDM with tables, graphs, and charts. Authors Dalton Cervo and Mark Allen show org...

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Bibliographic Details

Main Author:	Cervo, Dalton, 1967-
Other Authors:	Allen, Mark, 1953-
Format:	eBook
Language:	English
Published:	Hoboken, NJ : Wiley, [2011]
Series:	Wiley Online Library. Wiley corporate F & A series ; 559.
Subjects:	Customer relations > Data processing. Data integration (Computer science) Data warehousing. Information resources management. Management information systems. BUSINESS & ECONOMICS > Information Management. BUSINESS & ECONOMICS > Knowledge Capital. BUSINESS & ECONOMICS > Strategic Planning. Electronic books.
Online Access:	Connect to the full text of this electronic book