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Market segmentation : how to do it and how to profit from it /

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Bibliographic Details
Main Author: McDonald, Malcolm
Corporate Author: ebrary, Inc
Other Authors: Dunbar, Ian, 1951-
Format: eBook
Language:English
Published: Chichester : John Wiley & Sons, [2012]
Edition:Rev. 4th ed.
Subjects:
Market segmentation.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Includes index.
Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:1118432746 (electronic bk.)
9781118432747 (electronic bk.)