Market segmentation : how to do it and how to profit from it /

Bibliographic Details

Main Author:	McDonald, Malcolm
Corporate Author:	ebrary, Inc
Other Authors:	Dunbar, Ian, 1951-
Format:	eBook
Language:	English
Published:	Chichester : John Wiley & Sons, [2012]
Edition:	Rev. 4th ed.
Subjects:	Market segmentation. Electronic books.
Online Access:	Connect to the full text of this electronic book