Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices /

"Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeata...

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Bibliographic Details

Main Author:	Hasen, Jeff, 1958-
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, 2012.
Subjects:	Telemarketing. Mobile commerce. Internet marketing. Cell phone advertising. Electronic books.
Online Access:	Connect to the full text of this electronic book