Mobile marketing : an hour a day /

Focusing on the continuing integration of mobile marketing into the daily lives of consumers--locally, nationally, and globally--this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing...

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Bibliographic Details

Main Author:	Pasqua, Rachel
Corporate Author:	ebrary, Inc
Other Authors:	Elkin, Noah
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley ; 2013.
Subjects:	Mobile commerce. Internet marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book