Consumer behavior /

This book combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this text incorporates the latest cutting-edge research and current business prac...

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Bibliographic Details

Main Author:	Hoyer, Wayne D.
Other Authors:	Pieters, Rik, MacInnis, Deborah J.
Format:	Book
Language:	English
Published:	Mason, Ohio : South-Western Cengage Learning, [2013].
Edition:	6th ed.
Subjects:	Consumer behavior.