Sensory and consumer research in food product design and development /
During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the syste...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Ames, Iowa :
Wiley-Blackwell Pub.,
2012.
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| Edition: | 2nd ed. |
| Series: | IFT Press series.
Wiley Online Library. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Front Matter
- Emerging Corporate Knowledge Needs: How and Where does Sensory Fit?
- Making Use of Existing Knowledge and Increasing its Business Value₇The Forgotten Productivity Tool
- Understanding Consumers' and Customers' Needs₇The Growth Engine
- Innovation's Friend: Integrated Market and Sensory Input for Food Product Design and Development
- A Process to Bring Consumer Mind-Sets into a Corporation
- Developing Relevant Concepts
- High-Level Product Assessments
- So What Can Sensory do for me (Or for My Company)?
- What Types of Tests do Sensory Researchers do to Measure Sensory Response to the Product? and ⁵ Why do they do them?
- What can Sensory Researchers do to Characterize Products? and ⁵ How does One Select the Best Method?
- So What are the Practical Considerations in Actually Running a Test? What do need to know? What does the Need to Know?
- Evolving Sensory Research
- Addressable Minds₉ and Directed Innovation: New Vistas for the Sensory Community
- Index.