Sensory and consumer research in food product design and development /

During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the syste...

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Bibliographic Details

Main Author:	Moskowitz, Howard R.
Other Authors:	Beckley, Jacqueline H., Resurreccion, Anna V. A.
Format:	eBook
Language:	English
Published:	Ames, Iowa : Wiley-Blackwell Pub., 2012.
Edition:	2nd ed.
Series:	IFT Press series. Wiley Online Library.
Subjects:	Commercial products > Testing. Food > Sensory evaluation. TECHNOLOGY & ENGINEERING / Food Science. Electronic books.
Online Access:	Connect to the full text of this electronic book