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Sensory and consumer research in food product design and development /

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During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the syste...

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Bibliographic Details
Main Author: Moskowitz, Howard R.
Other Authors: Beckley, Jacqueline H., Resurreccion, Anna V. A.
Format: eBook
Language:English
Published: Ames, Iowa : Wiley-Blackwell Pub., 2012.
Edition:2nd ed.
Series:IFT Press series.
Wiley Online Library.
Subjects:
Commercial products > Testing.
Food > Sensory evaluation.
TECHNOLOGY & ENGINEERING / Food Science.
Electronic books.
Online Access:Connect to the full text of this electronic book

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