Sensory and consumer research in food product design and development /
During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the syste...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Ames, Iowa :
Wiley-Blackwell Pub.,
2012.
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| Edition: | 2nd ed. |
| Series: | IFT Press series.
Wiley Online Library. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by business leaders from both the research development and business development. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (xv, 424 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1119945941 (electronic bk.) 1119945976 (electronic bk.) 9781119945949 (electronic bk.) 9781119945970 (electronic bk.) |
| DOI: | 10.1002/9781119945970 |